If you step into any significant business summit, music festival, or immersive hybrid expo in 2025, there’s a fair chance the brains behind it a women.
Not just the logistics manager or speaker coordinator, but the driving force behind the vision, the innovation, and the impact.
Event management has previously been considered a female-friendly profession, completely behind the scenes because of its organizational aspects; event management is now a mega-economy, and women are reshaping the industry in ways that the world has yet to appreciate.
In this new ecosystem, influence is measured by how we gather, inspire, and engage. women are taking center stage in both a literal and figurative sense while dismantling historical industry stereotypes.
There once was a time when the idea of event management was called “party planning” or relegated to administrative roles. Fortunately, that time is over.
In 2025, the event industry is projected to be worth over $1.6 trillion globally, driven by hybrid technologies, experiential marketing, sustainability, and data analytics. And with each passing year, women make up larger proportions of the senior employment ranks, where, if anything, they are more likely to be the ones leading the decision-making table, if not building it altogether.
Take Amira Singh, founder of the high-impact event agency with offices in Dubai and Los Angeles. She started off her career as a freelance wedding women event planner in 2010 and has grown exponentially to coordinate large expos on sustainability, working with international governments and global brands.
Or Lucia Hartman, a German tech entrepreneur, who established a virtual event platform during the pandemic that now supports over 40,000 hybrid events around the world every year - the majority of which are managed by teams comprised of women.
These two stories are not anomalies. They are becoming the norm.
What is it about women in event management that creates so much impact?
Women contribute a unique mix of creativity, empathy, strategic thinking, and flexibility abilities that are very much needed in the rapid, discursive, people-first world we live in.
Women provide a new perspective on leadership.
It's no longer about producing a flawless event. It's about creating inclusive spaces, elevating voices, and crafting experiences that initiate conversations and ignite actions.
Women such as Fatima Noor, who produces global summits for humanitarian rights, are not just producing events: they are creating platforms for justice, visibility, and advocacy.
The navigation away from logistics toward leadership is part of the greater empowerment discourse we are experiencing, and the event space is benefiting considerably.
Here's a stereotype we are more than happy to see the back of in 2025: the tech space is for men.
The digital transformation of events-AI analytics, AR/VR experiences, blockchain tickets, virtual networking platforms has opened up fresh opportunities, and women are racing through each door when they can.
Women like Evelyn Tan, a data strategist based in Singapore, are helping event planners tailor in-person and virtual experiences with AI so that they can appeal to attendees in real time. Others are heading up virtual event startup companies, are UX designers, or smart logistics coordinators in areas that were previously seen as heavily tech-driven and just for men. Together, they have made improvements in emotional intelligence technologies, are women-focused and user-centered in their design, and put a premium on forging authentic connections, not just efficiency. And these women are empowering each other to navigate the tech space with confidence, with the use of online communities, peer mentoring, and initiatives like She Means Business to boost their digital fluency.
Women are also treating the event space as a medium for advocacy.
In 2025, we are witnessing events that are overtaking beautiful decor and celebrity keynotes. We are seeing purpose-oriented experiences, often led by women, that are challenging convention and inspiring change.
For example:
1. All-women production crews are running international climate summits.
2. Inclusive design principles make events accessible to people of all genders and abilities.
3. Women of color curating cultural festivals that highlight diversity while addressing systemic challenges.
The event space is becoming a mirror of the world we want to create, and women are in the driver's seat.
Just to be clear, there are some bumps in the road.
Even with increased visibility, women in event management continue to contend with:
1. Pay inequity
2. Underrepresentation in executive leadership
3. Stereotyping in production and technology-related roles
4. Managing work-life balance in positions requiring significant travel or on-call duty
The difference in 2025 is the combined awareness and growing community that exists to support women.
There are professional organizations, mentorship programs, and women-led agencies creating access and sharing resources. Allies, regardless of gender, are engaging to change toxic cultures, advocate for equal pay, and inclusive leadership.
And the message is clear - no place for outdated thinking in a new industry.
If you're a young woman thinking about entering the event management industry today, hear this: you have a place here.
You don't need to wait for permission to lead or have to fit a certain shape to be successful. We are forging paths, but your voice, creativity, and tenacity are needed more than ever.
Here are some lessons from successful women you will find in the industry:
1. Say yes, even when it makes you want to vomit. Growth lives outside your comfort zone.
2. Learn the tech. From CRM systems to AI systems - there are no more excuses for digital skills.
3. Find a mentor. Or better yet, find a few. They will help you leap faster and fall softer.
4. Trust your vision. There is no one "right way" to lead.
In 2025, the event management industry is no longer just a "behind-the-scenes" boys' club; it's a dynamic, creative, and leadership-driven space where women are leading from the front. From stage design to client relations, budget control to brand experience, women are redefining the rules of engagement.
At GIEM (Global Institute of Event Management), we believe in more than just education; we believe in empowerment. That’s why we actively encourage and support women to enter and thrive in this exciting industry by providing event management training for women.
1. Priority admission for aspiring female students
2. Mentorship from women professionals already leading in the field
3. Focus on confidence-building, communication, and leadership training
4. Safe, inclusive, and supportive learning environment
5. Real-time experience in live events to strengthen their professional presence
Whether it's managing a 500-guest wedding or leading a corporate summit, our female students are not just participants; they’re producers of change, creativity, and excellence.
At GIEM, we don’t just train event managers. We shape future leaders. And that includes women who are ready to break stereotypes and build legacies.
Admissions Open for Session 2025-2026. Register Now.