Overview Curriculum
The Advanced Program in Professional Event Management is a 12-month course covering event planning, operations, business development, finance, and branding. It equips professionals with essential skills in logistics, budgeting, marketing, and stakeholder management, preparing them for success in the event industry.
ELIGIBILITY
10+2 PASS, ANY STREAM
Admission open
Admission open
Unit 1 - Introduction of Event Management
Event Materials, Assets & Industry Terminologies
Evolution & Growth of the Event Industry in India
Key Characteristics & Dynamics of Events
Categories & Formats of Events
Event Scope & Classification
Unit 2 - Event Production & Operations
Site Inspection & Spatial Assessment
Venue Selection, Administration & Logistics
Design Strategy, Coordination & Approval
Console Operations & Technical Supervision
Finalization of Vendor & Stakeholder
Safety, Security & Risk Mitigation
Team Structuring, Delegation & Coordination
Hospitality Management & Guest Experience Planning
Quality Assurance & Timeline Optimization
Social & Experiential Event Management
Hybrid Event Setup Management
Wedding Planning & Live Event Execution
Resource Allocation & Optimization
MICE & Corporate Event Management
Regulatory Compliance & Event Governance
Unit 3 - Business Development Skills in Event Management
Presentation Development & Effective Delivery
Market Research & Business Opportunity Identification
Event Budgeting & Financial Quotation Strategies
Client Relationship Management & Strategic Communication
Event Leadership & Professional Management
Negotiation Techniques & Contract Finalization
Organizational Behaviour & Corporate Dynamics
Advanced Public Speaking & Executive Presence
Human Resource Management
Entrepreneurial Mindset & Business Acumen
Strategic Business Planning & Proposal Development
Experiential Marketing
Unit 4 - Financial Management
Product/Property Cost Analysis & Valuation
Vendor Negotiation, Payment Processing & Internal Budgeting
Profit & Loss Assessment and Financial Forecasting
Invoice Generation, Billing Procedures & Financial Coordination
Taxation, Compliance & Fund Management
Master Data Governance & Financial Record-Keeping
Unit 5 - Brand Management
Consumer Behaviour Analysis & Engagement Strategies
Integration of Technology & Innovation in Branding
Strategic Advertising & Media Management
Sales Promotion Techniques & Market Penetration
Research Methodology & Data-Driven Decision Making
Marketing Strategy & Brand Positioning
Portfolio Development & Brand Identity Creation
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PRACTICAL TRAINING AT DIFFERENT EVENTS.
